|
Scholarly Journals |
Magazines |
Trade Journals |
Advertising |
Minimal to none |
Significant |
Significant |
Audience |
Students, experts and subject specialists; language used by experts in the field |
Consumers or general public; language is meant for a broad audience |
Practitioners; those who work in the field; language specific to the profession |
Authors |
Identified with contact information; expertise identified |
May or may not be identified |
Typically identified with indication of expertise |
Content |
Often, standardized sections such as Literature Review, Methodology, Discussion, Conclusion; may be 10-20 pages or more |
Typically short articles; may be less than one page |
Varies in format, although there may be standard columns in each issue or standard formats |
Cover appearance |
Plain and consistent appearance; may include Table of Contents; typically will provide volume and other numbers or dates |
Glossy covers; photographs; other cover art. |
Photographs or art work specific to the field |
Graphics |
Tables, figures, or graphs are most typical |
Full range of graphic art and photography |
Mix of business or scholarly graphics and other artwork |
Peer reviewed |
Look at the journals’ “Instructions for authors.” May be peer reviewed by a panel of experts. |
No |
Sometimes
|
Purpose |
To report original research or promote critical discussion of a topic |
To entertain, inform |
To inform practitioners in a field |
Titles |
May include Advances in, American, Annual, Journal of, Research, Review, Transactions, International |
Popular titles, consumer-oriented |
Identifies the trade or profession in some way |
Examples
|
Journal of the American Society for Information Science and Technology
Research in Higher Education |
Saturday Evening Post
Consumer Reports |
Food Business News
American Libraries |