Write for all readers. Some people will read every word you write. Others will just skim. Help everyone read better by grouping related ideas together and using descriptive headers and subheaders.
Focus your message. Create a hierarchy of information. Lead with the main point or the most important content, in sentences, paragraphs, sections, and pages. Place the essential information at the top of the page.
Be concise. Keep your sentences short and clear. Avoid unnecessary modifiers. Cut the fluff.
Be specific. Avoid vague language.
Be consistent. Stick to the style points outlined in this guide.
Social Media Tips
Style and ADA Considerations
ADA Requirements (From UAS Branding Guidelines Handbook) - this may not be applicable in all social media postings
For UAlbany Content
Post sizes/Character Limits
Special thanks to Outreach & Marketing Librarian Amanda Lowe for sharing her expertise and writing this section.