Is Romantasy tready?
Image: Contact Magazine
Romantasy is currently experiencing extraordinary visibility both on digital platforms and in local bookstores (Cuthbert & McAlister, n.d.).
In this article, Kate Cuthbert and Jodi McAlister explore the surge in popularity of the "romantasy" genre, noting that BookTok- a TikTok community where users share book recommendations- has contributed to the genres rise. Both women highlight a specific example, how Sarah J. Maas's A Court of Thorns and Roses series experienced a significant boost in reading and sales through BookTok discussions. The authors note that social media momentum, has led to increased prominence of romantasy in both digital media and physical bookstores. This article provides great insight into how social media communities can impact reader engagement, book sales and literary trends.
Cuthbert, K., & McAlister, J. (n.d.). What is romantasy? Experts explain the bestselling book trend. Stories.uq.edu.au. https://stories.uq.edu.au/contact-magazine/what-is-romantasy-experts-explain-the-bestselling-book-trend/index.html
Popularity
Image: CNN
Romantasy’ books are the new must-reads
But when it comes to the literary flavor that’s dominating readers’ attention in 2024, it’s clear: “Romantasy” reigns supreme (Andrew, 2024).
This article further explores the genre's surge in popularity, again attributing its rise to the influence of social media platforms like TikTok. It higlights how readers are drawn to the blend of fantasy and romance, with titles like A Court of Thorns and Roses. The article also delves into how the genre's appeal also lies in its escapism and emotional depth. This provides insight into the cultural factors that contributed to romantay's mainstream success.
Andrew, S. (2024, February 28). Why readers are falling for romantasy stories. CNN. https://www.cnn.com/2024/02/28/style/romantic-books-fantasy-romantasy-booktok-cec/index.html