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Marketing and Advertising: Marketing Plans

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Electronic Resources


The following books from the Libraries' circulating collection are helpful in formulating marketing plans:

Advertising campaign strategy :a guide to marketing communication plans /Donald E. Parente, Mason, OH : Thomson/South-Western, c2006. University Library HF 5837 A38 2006.

Marketing plans :how to prepare them, how to use them /Malcolm McDonald, Oxford : Butterworth-Heinemann, 2002. University Library HF 5415.13 M369183X 2002.

Marketing plans for service businesses :a complete guide /Malcolm McDonald and Adrian Payne, Oxford : Butterworth-Heinemann, 2006. University Library HD 9980.5 M388 2006


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