LibGuides: Marketing and Advertising: Marketing Plans

Library Quick Links

UAlbany Library's Online Catalog
For more options, try an "Advanced" search.
Databases
UAlbany Libraries' subscription databases.
Interlibrary Loan/UA Delivery
Borrow materials from other libraries.
Style Guides
Help citing sources.
Ask a Librarian
Library Hours

Featured book

The Cluetrain Manifesto by Rick Levine
Call Number: HF 5548.32 C56 2009
ISBN: 0465018653
Irreverent examination of the way the Internet has changed marketing, advertising and business in general.

Electronic Resources

Small Business Administration - Small Business Planner
This site from the SBA contains information about creating a business plan, including information about marketing and advertising.
Marketing Plan Templates and Free Sample Marketing Plans
Sample marketing and business plansfor various types of businesses from mplans.com.
Campus Library Marketing Plan Tutorial
A tutorial and template for creating a marketing plan from the UW Bothell/Cascadia Community College Library, created by Charlene McCormack.
Business Plans Handbook
Part of the Gale Virtual Reference Library, this multi-volume series contains actual business plans. Click on Business to see the Business Plans Handbook volumes. Plans have a section devoted to marketing.

Books

The following books from the Libraries' circulating collection are helpful in formulating marketing plans:

Advertising campaign strategy :a guide to marketing communication plans /Donald E. Parente, Mason, OH : Thomson/South-Western, c2006. University Library HF 5837 A38 2006.

Marketing plans :how to prepare them, how to use them /Malcolm McDonald, Oxford : Butterworth-Heinemann, 2002. University Library HF 5415.13 M369183X 2002.

Marketing plans for service businesses :a complete guide /Malcolm McDonald and Adrian Payne, Oxford : Butterworth-Heinemann, 2006. University Library HD 9980.5 M388 2006

Subject Guide

Christian Poehlmann

Email Me

Contact:

LI227

Subjects: Business, Economics