The Libraries have a print subscription to the following sets of indices, which can help you indentify sources for statistical information about population and demographics:
A variety of online resources are available as well.
The following two databases are available only on the Standalone terminals in the Reference Area.
Mediamark Reporter
Provides information on demographics, lifestyles, product and brand usages, and advertising media preferences reported by a sample of over 25,000 United States consumers. For more information on how to use Mediamark Reporter, see the handout located in the Reference area.
Simmons Study of Media and Markets, Choices 3
Choices 3 is an electronic resource of consumer demographics by product type and product name. It surveys 20,000 households and is typically used in marketing research. Use it to create customized reports that can be cross tabulated for a wide array of demographic and psychographic characteristics of users of products and their media behavior. The most current data on CD-ROM is available for Fall, 2002. Using Simmons Choices III is a tutorial from the University of Tennessee Libraries that explains how to use this database.