LibGuides: Marketing and Advertising: Demographics, Trends, & Statistics

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Who's Buying Series

Who’s Buying Entertainment by New Strategist
Call Number: University Library GV 188.3 U6 W43X 2006
ISBN: 1933588128
This book is one in a series which looks at American spending by age, income, household type, race, region of residence, and education.

Find more books in this series below.

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Select "Publisher Keywords" and type New Strategist to find more "Who's Buying..." books.

Goverment Resources

American FactFinder
American FactFinder is the interface for accessing U.S. Census data. You may use this site to access the Decennial Census, the American Community Survey and the Economic Census.
BEA : Local Area Personal Income
From the Bureau of Economic Analysis, this site provides estimates of per capita personal income by county along with interactive maps.
Consumer Expenditure Survey
Provided by the Bureau of Labor Statistics, the Consumer Expenditure Survey reports data on the buying habits of American consumers, including data on their expenditures, income, and family characteristics.
Statistical Abstract
Provides statistics on the social, political, and economic organization of the U.S. Data is provided by theCensus Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and other Federal agencies and private organizations.

Statistics

ClickZStats: Trends & Statistics
Aggregator of online facts and statistics which have been gathered from secondary sources. Includes brief articles on different marketing channels, demographics, and audience as well as CPM, CPA, and ROI calculators.

The Libraries have a print subscription to the following sets of indices, which can help you indentify sources for statistical information about population and demographics:

American Statistics Index (ASI) is a comprehensive guide and index to the statistical publications of the U. S. government. [ULIB REF HA 195 Z999 A85X]
Index to International Statistics (IIS) provides current coverage of statistical publications from all major international intergovernmental organizations (IGOs). [ULIB REF HA 154 I53X]
Statistical Reference Index (SRI) provides abstracts and indexing for state, local, and private sector statistical publications. [ULIB REF HA 195 Z999 S78X]

A variety of online resources are available as well.

New York State

New York State Statistics
Published annually by the Nelson A. Rockefeller Institute of Government in cooperation with the Office of the Governor and the New York State Division of the Budget, this work includes tables of demographic and economic information.

Consumer Survey Databases

The following two databases are available only on the Standalone terminals in the Reference Area.

Mediamark Reporter
Provides information on demographics, lifestyles, product and brand usages, and advertising media preferences reported by a sample of over 25,000 United States consumers. For more information on how to use Mediamark Reporter, see the handout located in the Reference area.
Simmons Study of Media and Markets, Choices 3
Choices 3 is an electronic resource of consumer demographics by product type and product name. It surveys 20,000 households and is typically used in marketing research. Use it to create customized reports that can be cross tabulated for a wide array of demographic and psychographic characteristics of users of products and their media behavior. The most current data on CD-ROM is available for Fall, 2002. Using Simmons Choices III is a tutorial from the University of Tennessee Libraries that explains how to use this database.

Polls

Polling the Nations
A collection of polling data compiled from 12,000+ surveys conducted in the U.S. and 70 other countries.
The Roper Center for Public Opinion Research
Compiles results from a variety of sources including Gallup, Harris, Roper, TV networks and major news organizations.