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Marketing and Advertising: Ad Campaigns

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Print Resources

Encyclopedia of major marketing campaigns /Thomas Riggs, ed. Detroit : Gale Group, c2000. REF HF 5837 E53 2000. Entries profile print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome.

Brands and their companies. Detroit: Gale Research, c2009. REF T 223 V4 A22. Directory of consumer brand names and their owners or distributors.

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Library Resources on Ad Campaigns